Email Marketing Articles and Resources

Your Guide to the New "Do Not Email" Laws in Utah and Michigan
Two new controversial state laws designed to protect minors could have unintended consequences for legitimate opt-in email marketers. Get the latest on Michigan and Utah's "Do-Not-Email" legislation and how it could affect your publishing efforts.
A Sender ID Primer, for Senders
To combat spam and phishing scams, Microsoft recently implemented its Sender ID Framework on all Hotmail accounts. How does this affect legitimate email marketers?
Boosting Email Deliverability: Bounce Basics
Your email could be blocked—and you don’t even know it. Even the best successful delivery statistics can hide deliverability problems.
Boosting Email Deliverability: Why Unsubs are Good
No sender ever wants to lose an address of course, but when one turns bad or a recipient asks to stop receiving mail, it can actually be a blessing in disguise.
Boosting Email Deliverability: The Role of DNS
How can you ensure your legitimate mail isn’t mistaken for spam?
Are They Getting the Picture(s)?
When you send out a mailing to your recipients, what are they really seeing? The answer may be "not much," to the dismay of those who send out mailings that include images in their HTML.