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Discussion
Groups |
Newsletter
Solutions
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Campaign
Management
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| Content Creation |
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| Text, HTML, multipart MIME, and attachments support |
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| HTML template builder |
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| Content converters/validators |
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| Basic mail merge |
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| Survey wizard |
Limited |
Limited |
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| Spam content analysis |
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| Enhanced mail merge on all fields |
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| Dynamic, conditional content and advanced content scripting |
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| Rich media insertion |
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| Discussions and Archives |
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| Discussion group management |
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| Message reading interface and archive |
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| Conferencing (real-time chat) |
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| RSS syndication with authorization |
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| Campaign Building |
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| Create, preview, save, export, and download segments |
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| Query builder |
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| Demographic segmentation |
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| Clickthrough and clickstream segmentation |
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| Survey response-based segmentation |
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| Triggered and sequential mailings |
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| Recency and frequency limits |
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| Member update tags (behavior-driven database updates) |
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| Administration |
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| Supression/banned address lists |
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| Email and web-based unsubscribe |
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| Automated bounce handling |
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| SSL support |
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Available option |
Available option |
| Unlimited demographic data fields |
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| Custom branding (domain) |
Available option |
Available option |
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| Reporting and Tracking |
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| Pre-built list and mailing reports |
30+ |
50+ |
100+ |
| Individual member reports |
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| Custom chart builder |
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| HTML open detection/sniffer |
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| Clickthrough tracking |
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| Clickstream tracking |
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| Refer-a-Friend tracking |
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| Forward tracking |
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| Blacklist and complaint checking |
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| Demographic analysis reports |
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| Advanced Analytics |
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| Online and offline purchase tracking and reporting |
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Available option |
| Customer interest analysis |
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Available option |
| Sales cycle and abandonment tracking |
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Available option |
| Web traffic analysis |
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Available option |
| Technical support (web site and email) |
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| Technical support (toll-free telephone) |
Available option |
Available option |
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| Dedicated technical support |
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Available option |
