 |
 |
 |
 |
To reserve your space in class, contact your Account Representative. |  |
 |
 |
 |
ListManager Fundamentals
Email has never been this easy — or powerful! This class covers the basics of using Lyris ListManager, plus the tips and tricks that will save you time and improve your results. Topics include:
- Launching a mailing: from creating and personalizing the message to analyzing results
- Targeting your audience
- Managing your mailing list(s)
- Creating professional-looking pages to allow your list members to subscribe, update their preferences, give feedback on surveys, and more
ListManager Advanced
Ready to take your email marketing program to the next level? Improve your response rates, sales, and ROI by taking advantage of ListManager's Pro features. Learn how ListManager can help you:
- Reduce campaign time and ensure more professional, consistent results with custom templates
- Post-campaign analysis: from opens to clickthroughs and clickstream tracking, learn what's working and what's not
- Beyond mail-merge: deliver truly personalized, relevant information with conditional content
- Make your email program pay for itself with rotating ads
- Viral marketing: use Refer-a-Friend and Forward Tracking to increase your list size
Best Practices Training
Email Best Practices
This class explains some of the technical nuts and bolts of email in plain English: what email is, how it works, and why those elements are important — even to non-technical folks. By taking a look at what happens to email "behind the scenes," you'll understand:
- Email formatting: why the same message can look differently for multiple recipients
- How email gets sent, using ListManager or your mail client
- How DNS works to correctly route email
- Delivery roadblocks and how to avoid them: why some recipients receive a mailing and others don't
Introduction to Email Marketing
There's a big difference between simply sending out email messages, and harnessing email to market your organization effectively. This class will help you plan your own email marketing campaign in six basic steps:
- How to outline your email marketing goals
- How to prepare for your campaign
- How to craft your content
- How to test your mailing
- How to measure results
- How to close the email marketing loop
Discussion Forums
Get the conversation going! Create online communities, share departmental information, get customer feedback and more with ListManager's discussion forums. You'll learn:
- How to configure and manage a discussion forum
- How members participate in your discussion, via email or online through ListManager's Discussion Forum Interface
- Discussion forum best practices
Personal Training
Need to get up and running quickly with ListManager? Set your own agenda with a personal training session. You'll talk to our training team about what your plans and goals are for using ListManager, and they'll develop a session outline specifically for your needs. Common topics include:
- Campaign strategies
- Launching a mailing from start to finish
- Tracking your results to learn what's most effective
- Personalizing mailings so they're uniquely relevant for every recipient
- Designing HTML templates to give everything you send a consistent look and feel
- Synchronizing ListManager with your database: what strategies will work best with your existing infrastructure
|
|
|
|
To reserve your space in class, contact your Account Representative. | |
|
|
|
